The Shoe Salesman

There was a successful company that manufactured and sold shoes. One day the management had a meeting to consider opening their market in Africa. They sent one of their top salesman to Africa to make a study of the market potential there.

Upon arriving in Africa, he noticed that most of the Africans were bare-footed. He faxed back a message to his office "Bad news, nobody wears shoes here!" And he followed up with the report that there is no market for shoes in Africa.

The management considered that it would be wise to have a second opinion, and so they decided to send another salesman to Africa to assess the market there.

Upon arrival in Africa, the second salesman was so excited that he quickly faxed a message back, "Good news, nobody wears shoes here!" He hurried back and reported to the management, "Gentlemen, we are going to be "rich", there is a big market in Africa, and what we need to do is to educate them on the benefits and importance of wearing shoes."

Moral of the Story:
Life is how we perceive of it. There is a positive side and a negative side to everything and every circumstances. You can either look a cup as "half full" or "half empty". The choice is yours and yours alone. But remember that the choices you make will determine your success or failure.